May 11, 2022
In Education Forum
On the other hand, it affects in a more Special Database innocent way our product preferences. Psychological studies (van Bommel et al., 2015) show that awareness of mortality increases our attraction to 3 specific product types. Luxury items Famous brands Local brands In the light of Terror Management Theory, it is therefore Special Database not surprising that the luxury car segment performed relatively surprisingly well during the lockdown. Products, categories and brands that have a symbolic value appease the mortality mindset. 3. Physical shopping and shopping after corona If there was one sector that suffered from the lockdowns, it was physical Special Database retail and experience-oriented companies such as catering, museums and attractions. For some of them, relaxations, unfortunately, came Special Database too late. But the companies that manage to recover from this period of protracted adversity can look forward to a number of golden years. They benefit Special Database from the rebound effect: what the consumer has not been able to do, they want to overtake. Although this is certainly positive news for the retailer, it does not mean that everything should continue in the same way. Because although many human drives and habits will return to the way they were, this does not apply to the Special Database inconveniences that we dealt with at an increased pace during the lockdowns. Webshops have been thrown into the Special Database online lap of a large part of the shopping public – of which only a small part will probably return to the brick-and-mortar shop, especially for functional purchases. Retailers have Special Database already made a transition to more experience-oriented retail in the past decade. That jump is more important than ever in the period after the corona crisis. The function of physical retail is shifting towards fun, physical interaction and a place where you go to tell others you've been there. In short: the store Special Database is more than ever a day out.